Andy Murray unveils new personal logo and will display it for first time at Australian Open 2015
It has become sport ultimate status symbol and 2017 Adidas Nmd R1 BB6364 PK Unisex Blue Camouflatge Outlet Ireland Andy Murray finally got one of his own on Thursday when he unveiled a personalised logo which could net him millions.
The 2013 Wimbledon champion joined the likes of Roger Federer, Cristiano Ronaldo and Tiger Woods in creating his own brand, having appointed an agency to design an emblem to appear on his clothing, equipment and other products.
The logo combines Murray initials with the number 77, which represents the number of years that passed before he ended Britain wait for a Nike Air Max 90 Ultra Essential 819474-003 Men Black White Outlet Ireland singles champion at SW19, and is also the name of his management company. Designed by Aesop Agency, which was hired three months after that win, the emblem will be displayed by the two time grand slam champion for the first time at the Australian Open next week when it will be featured on his on court bag and training T shirts.
Dan Calderwood, design director at Aesop, said: wanted to create a modern mark that captures Andy energy and spirit whilst subtly referencing his affinity with the number 77.
simple and striking, with heraldic cues that echo his dominance on the court.
The logo launch follows Murray switch of clothing sponsor from Buy Adidas Stan Smith Unisex White Colorful Ireland to Under Armour, which may have delayed his bid to use it.
It was, nevertheless, tipped on Thursday night to net the 27 year old up to 10 million from merchandising and other revenue streams during the remainder of his career and beyond.
Federer has demonstrated how effectively a logo can be exploited since unveiling his own brand at Wimbledon in 2006.
Sponsorship expert Nigel Currie said last night: is a great opportunity to create your own brand using what is effectively millions of pounds of free media space. It basically creating a mark or a logo which can be used to market a variety of different goods. It just a case of cashing in on that.
is one of the most global sports and reaches every corner of the world. If you in the top five, you attracting a hell of a lot of media coverage. With that media coverage comes opportunity.
Currie estimated that Federer brand may have helped boost his earnings by up to a third in the past decade and predicted Murray could be sitting on a 10 million windfall. Negotiating a cut of sales from branded products could be key to that. Steve Martin, of M Saatchi Sport and Entertainment, said: think they probably try that. That can be one of the triggers for having your own branding on products.
Martin credited Woods with setting a trend a decade ago which he felt Murray had been bit late to exploit.
of it is a pure ego thing and half of it is for commercial opportunities, he added.
Currie said: wouldn say Andy Murray was that sort. It probably management driven.
The same could not be said of Ronaldo, whose brand dates back to the 2006 opening of a fashion boutique bearing that name, since when it has become his global trademark.
Currie said such logos were becoming a must have for major sports stars. He added: something that, if you in those top positions in your sport, Air Jordan 11 Low Concord 528895-153 Men Black White Dublin that you should be doing.